David Beckham is bringing his Spice Girl to the US. This is big. If you're reading this for the first time on this blog, then let me break the news: David Beckham signed with the LA Galaxy (a team I hadn't heard of) for around 250 million over 5 years. Outside of the US, Football (Soccer) is a passion.
“Some people think football is a matter of life and death. I assure you, it's much more serious than that.” said Bill Shankly.
This is the passion he'll try to foster: this YouTube clip is of a pre-game anthem played before every Liverpool Game. Admittedly, Liverpool FC has been around for 100 years. But watch it (stay with it, and look for the tear in the Liverpool players eye):
The closest thing to this here is college football, but I would argue that a lot of the passion comes from the people attending the school. This is complete brand passion. Incredible.
I wish him the best. I'll consider going when he comes to Toronto. somehow though, I don't think I'll be alone.