Monday, September 25, 2006

Interactive banner ads

This is cool. Across the US, people will see banner ads for the new Saturn Aura. Clicking on the banner ad will launch a spot that uses Google Earth to take them to their nearest Saturn Dealer and meet the manager. Obviously the banner ads will be strategically purchased, and it apparently works on the IP address of the computer. It's all very cool. Take a look here. That's interesting stuff for a monday morning.

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