A DVD rental website.
eBay. Buy the movie you want to see, used. For a couple of dollars. Watch it, then sell it again. Use the same envelope even.
Maybe you lose a buck, but then you watched a movie, for as long as you wanted, for a buck.
You have to give up the immediacy of getting the movie you want when you want it. And you have to watch used DVD's.
I read this from here, a blog I check often. He calls it an 'unproduct idea'.
This fits into our desire to reuse on so many levels.