The Social Networking site facebook started as a place for high school and/or college kids to meet and greet. It was myspace without allowing the planet to join. For a while, this worked well. Marketers drool over lists of college kids. College kids, the theory goes, aren't as brand loyal. They haven't picked their beer, or the shops they'll be loyal to. They haven't picked their laundry detergent (it's likely they'll pick the one their parent's used).
Valuable.
However intersting the business model of facebook seemed to be, they changed their minds about a year ago and opened the doors to anyone. It was a risk. Because it was both a way to expand, but also an admittance that the idea didn't work.
When Autumn is older, she'll be part of niche social networking groups. Myspace and Facebook may or may not be around, but I know this: something will be around. It might be about favorite books, favorite pictures, or just finding people.
For now, Facebook is a cool tool for finding people you haven't seen in a long time. Which is a cool thing about the net.
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