Wife carrying World Championships

Yes, there's a world championship for everything, and this one is held where the event was conceived in Sonkajärvi, Finland. In this event, the husband carries his wife:

The Wife Carrying World Championship is competed over a 253.5 meters-long official track. The surface of the track is partially sand, partially grass and partially asphalt. The track has two dry obstacles and a water obstacle, about one meter deep.

It gets better. The winner is not only the world champion, the couple wins her weight in beer. How awesome is that?