This is going to be a really interesting election year, I think. This is a massive generalization, but I think that creative people tend to be democrats and more business-like people are republicans.
In other words, Democrats are content creators and Republicans are content producers. Thus, we get a meme that the press is liberal, when the press is a huge corporation that is most definitely not liberal. So the new York Times, a huge corporation that owns more than just the times, can be both a left wing paper and one of the biggest cheerleaders for the War in Iraq at the same time.
All that I just wrote is arguable, but this is my point. Democrats as content creators no longer need the okay of large businesses to run their content. in this new media era, people can throw down a slick video and let the internet spread it.
And the great part is, we're going to see a lot more people do this in the coming months. Especially when all the content created will be for one candidate, whoever he or she is.